The Impossible Meatless Burger @ Counter

Impossible Burger Meatless and Bleeds! At Counter Burger


OMG, we finally got to try the Impossible Burger, a meatless plant-based burger patty that bleeds and tastes like the real thing! In the Washington D.C. metro area, it can now be found at our favorite burger place: Counter in Reston Town Center. This is one of those places where the meatless dish is not just for vegans or vegetarians but also for us meat lovers. If you have been reading our blog, you know we love our meat!!!

This is by far one of the best burgers we’ve ever tried, and we think it tastes even better than the meat burgers. You heard us right, and it tastes even better than a meat burger. It was like tasting a delicious juicy meatloaf. Feel free to skip right to our custom burger build review.

About Impossible Burger

What is an impossible burger, you ask? Well, this is a creation of science! Smartypants foodies at Impossible Foods created a new meat replacement with all-natural ingredients like wheat, coconut oil, and potatoes. They used a compound heme that can be found in all living things, even plants. That is what makes the “meat” look red, taste meaty, and even bleed. While they use the word “magic” to describe it on the website, we call it for what it is — SCIENCE! The burger is taking over the nation and you can find it served near you at these locations.

Our Burger Build (6/5 NOMs)

How would you like your burger made — rare, medium, or…? We were very surprised when we were asked how we would like our Impossible Burger prepared. Yep, here you can actually choose the heat of preparation, like medium-well or rare. While they do have a pre-built version, when you come to Counter, creating your own burger is a must. We did accidentally end up with an extra patty because a 1/2 size means a double. We won’t complain about this awesome mistake! For our build, we went for Danish blue cheese to add that extra strong flavor, plus spinach, dried cranberries, carrot strings, alfalfa sprouts, grilled red onion, roasted red peppers, sunny-side-up egg, all topped it with a multigrain bun. For our sauce, we went with Sweet Sriracha, but with so many different flavors along with the strong Impossible patty flavor, you don’t really need one. What really impressed us was how juicy and flavorful the “meat” patty was. The consistency and texture really were just like the real thing. It did, however, have a lighter feel to it, and this is one of the few times we didn’t feel like dropping into a food coma right on the spot. It was pure joy to try this brand new plant protein-based burger patty. Plus, it’s only 220 calories per patty or 440 for a 1/2 size. So that’s a good excuse to eat more burgers.

Price Worthy

Price-wise you will be making a slightly more expensive burger than normal. The base price for the 1/2 meat patty is about $14, plus an extra $5 for making it an Impossible Burger patty. So yeah, a $19 burger. But honestly, it’s so worth it! They are not even paying us anything to say this, and we just liked it that much. Of course, you can always choose to forgo the double patty, which would make your burger just $15 (not including any premium toppings like the sunny-side-up egg). Even with a high price, this burger still deserves high marks.

Counter Newbie? Let’s fix it!

If this is your first time hearing about this place, then you are in for a treat. This is one of the most magical burger places out there because you get to build your own. Put as many toppings as you want, pick the size and pick from 14 kinds of cheese and 23 sauces. There are also a few premium toppings, too, like the sunny-side-up egg and bacon-onion marmalade that you can pay extra for. This is one place where the extra fees are really worth it. Check out some of our other reviews from Counter. / Facebook / Twitter / Instagram / Yelp
Reston Town Center 11922 Democracy Dr, Reston, VA 20190